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St. Cloud, MN 56301
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That being said, there are a handful of colors that we would still consider "brand colors." These color infer different aspects of the Calvary brand. For instance, the violet color is reminiscent of the stage backdrop in the auditorium. The gold color is recognizable for its historical use. The red is used in Calvary Kids. If all else fails, default to these colors.
Whole Story Blue
The Calvary brand uses system fonts that come standard to every Mac or PC. They're also used in the Church Center / Planning Center app and the website, so they make extra sense to use for the brand for consistency.
We recommend using a combination of "Medium" and "Regular" weights for all these fonts.
You can rely on the right photo to capture the desired tone. The choice of font doesn't need to do that. You can also use color to reinforce the vibe you're going for: For instance, green can help make something feel more fresh or spring-like.
Once you're consistent and comfortable with the visual style, you can try slight deviations like combining fonts in the headline (as long as the brand font is still present to keep the visual consistency).